Can we place a dollar amount on great leadership communication?
As I said in the first article in this series, in business, a failure to communicate can cost jobs and money, and billions in lost opportunity.
All of us, like it or not, will eventually see our reputations, careers, and even our social lives determined to some degree by how well we communicate.
An inarticulate response in a meeting can sabotage a whole career. Poor eye contact and mumbling can put an end to hopes of advancement in any organization.
Jack Welch, former CEO of GE, said the number one asset he looks for in senior executive candidates is a talent for interacting with people.
How Mastering Presentation Skills Measures Up
How do the tips you’ve been gathering from my articles in this series apply to you?
I recently prepared a new CEO for his first round of analyst meetings.
He only reluctantly agreed to the coaching because he said he couldn’t measure the dollar value.
I helped him see his message, understand his audience, forge a solid theme, present evidence to support his theme, prepare for Q and A, and designed his talk so he wowed them at the beginning and wowed them at the end.
The very next day after the first analysts meeting the stock shot up more than four points, producing a paper profit of more than 100 million dollars.
If you credit my participation for just one tenth of one percent of that number, my fee was incremental by comparison.
We’re talking here about LEADERSHIP (leaders lead with words), ISSUES MANAGEMENT (what to say, when and to whom), TIME MANAGEMENT (let’s not spend more time than we have to preparing), and PRODUCTIVITY (did we get results? Did they do what we wanted them to do?).
Unlocking Your Leadership Potential: The Final Word on Masterful Communication
From the wisdom of industry giants to the tangible success stories, we’ve explored the undeniable value of mastering the art of presentation.
Whether you’re stepping into the shoes of a CEO, aiming to inspire as a teacher, or simply seeking to leave mediocrity in the dust, the skills we’ve uncovered together are your golden tickets.
It all comes down to good communications:
- For the CEO who wants to be seen as a leader.
- For the COO who wants to be CEO.
- For the CFO who wants to drive up the stock.
- For the lawyer who wants to build her business.
- For the salesman who wants to run his own region.
- For the teacher who longs to inspire.
- For the entrepreneur who wants to see rapid growth…
…And for all the toilers in all the vineyards — people like you — who will never settle for mediocrity.
